I was tempted to entitle this post “Fwix Fwucks Up”, but then I realized my Donald Duck impression has never been one of my strongest. Please read on.
“Real Time Local News” site, and current next greatest web phenomenon, Fwix.com didn’t do their Canadian market share any favours (notice I used a “u”) by spelling the nation’s capital thus – Ottowa. And here’s the incriminating URL for as long as it takes them to figure it out: http://ottowa.fwix.com.
I suppose it would be more accurate to say that they didn’t do themselves any favors (back to the American spelling now) in regards to potentially capturing Canadian news readers. If you need any clarification as to why I’m taking the time to gripe about this in public – they misspelled the name of Canada’s capital fwucking city. I’m tempted to pop over to http://warshington.fwix.com, but I have a feeling their proofreaders might have spent a little more time on that page – and thus my effort would be in vain.
Still, I’m going to add Fwix to my news bookmarks and see how things progress. It’s a new spin on the news localization idea and has a lot of money and brainpower behind it. Give it a look. If only to see if your town has been spelled without vowels.
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