Leave Sexy Right Where It Frigging Is.

Where has “sexy” been that so many people seem intent now on bringing it back? All praise be to Justin Timberlake for bestowing this special gift upon all of us. Just Google it and click a few pages deep. It’s frightening. How many times have you heard it said now by TV presenters? How many of your MySpace friends have it as their profile tag line (probably shouldn’t have said that one out loud)? How many times have you seen it used clumsily in newspaper headlines? “Missing Teen’s Parents Doubt She’s Coming SexyBack.”

“The saying “bringing SexyBack” has become somewhat of a catchphrase since the song came out. It was heavily used at the 2006 MTV Video Music Awards. Al Gore, for example, said he wouldn’t have come to the VMA’s at first but then he heard that “Justin Timberlake is bringing SexyBack”. Lil Kim and Jared Leto also said they were “bringing SexyBack” during the show. Also, while hyping his debut on ECW, professional wrestler Shannon Moore made a reference to the song when he quoted “I’m the Prince of Punk and I’m bringing SexyBack!”

Many other artists could have benefitted from this innovative strategy. Aerosmith could have been SexyBack in the Saddle. The Hoodoo Gurus could have sung I Want You SexyBack. ACDC might have been SexyBack in Black. Frank Black could have gone SexyBack to Rome. Paula Abdul and that silly looking cat could have gone “… one step forward and two steps sexyback”. I mean, it’s almost tragic that this wasn’t thought of 10 years ago. I’m so clever and sarcastic, eh?

So I’d officially like to do my part in bringing sexyback. Back to the exchange counter at HMV.