I spent quite a bit of time over the summer building and maintaining a Squidoo lens devoted to Indiana Jones and the Kingdom of the Crystal Skull. I checked it for the first time in a week or so and it’s been as high as #2 in their Movies section, and broke the top 50 network wide. Considering there are now over 100,000 Squidoo lenses – that’s not too damn shabby. If you haven’t looked at it yet, please take a gander.
I also paid a designer to re-imagine my silly dog sweater site. I have updated it once or month or so since then redesign and traffic has gone through the roof. One day last week, the Google ads at the top of the main page got over 100 clicks! My point is, you never know when something you’ve created might hit a tipping point. The best example was two years ago when live cockroach brooches were featured on America’s Top Model and my uber-silly celebrity blog spoof ended up getting 5 thousand hits the next day. The same thing happened more recently when the little buggers were used as a plot device on CSI: New York and again the search engine traffic blew up temporarily.
You can slave away mercilessly on an idea for years and never hit the sort of perfect traffic storm that comes from something – an article, a top 10 list, a photo – going viral. Chris Crocker I’m not. But that’s obviousvly a very good problem to have.
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