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Pop Culture Blog: Music, Movie and Humor

Pop Culture Blog: Music, Movie and Humor

Leveraging low-hanging synergies outside the vertical fruit box since 1999.

I Throw My Panties at Your Copyright

by admin on July 1, 2008
in Endorsements

According to every authority figure I have ever had, there’s a right way and a wrong way to do things. When advanced Flash video compression first came on the scene in 2005, creating new media juggernauts like YouTube and Google Video, it sent copyright holders spinning on their heads and running for their attorneys. Lawsuits were threatened, videos were pulled down quicker than Madonna’s sheer thong (I love Madge, but this is just wrong) and many predicted the demise of the powerful new sharing technology and the hugely popular sites it had so quickly spawned. That, for the record, was the wrong way to do things.

What YouTube and its peers have done is create access to a massive amount of content that many people, particularly young people with money, would never have had access to. In many cases, these young people discovering new movies, bands and TV shows will then go out and purchase CDs, DVDs, BlurRay discs and MP3s. Most record companies, movie studios and TV networks fought tooth and nail against allowing Duran Duran videos, clips from Caddyshack and 80s SNL episodes from availability on YouTube. Of course they’d rather someone had to buy the material instead of watching it for free online – but they won’t buy anything if they are completely unaware of its existence.

Compressed Flash video has very poor audio and video quality by today’s advanced HD standards. It can’t be easily downloaded, converted to other video formats or burned onto DVDs. It threatens nothing but can offer everything to savvy marketers and enlightened corporate decision makers. And it seems YouTube now offers the ability for these copyright holders to take alternate and potentially profitable measures against folks, in this case yours truly, who upload and share material that they own.

[youtube]https://www.youtube.com/watch?v=3Qd0lZIIn3A[/youtube]

“UMG has claimed some or all audio content in your video One Thirsty Kitty. This claim was made as part of the YouTube Content Identification program.”

Apparently someone at UMG took exception recently to the fact that I used Tom Jones’ What’s New Pussycat? as the soundtrack to my breathtaking masterpiece, One Thirsty Kitty. This is one of the most highly viewed videos I have created and shared on the network, but their attention was more likely drawn to it because I ‘tagged’ it with the title and artist, hoping that Tom Jones fans might find and enjoy it. In their email to me, however, YouTube mentions an automated method they’ve created that can seek out at least songs automatically: “Partners may use our automated video / audio matching system to identify their content, or they may manually review videos.” Did some sort of spider crawl through my page and discover the use of the song? If so, that’d almost be cool. But let’s be realistic, it was probably a human busybody.

The right way to do something is what YouTube has empowered UMG to do in my case. I get to keep my silly video of Boss online. YouTube gets to keep a half decent and reasonably popular piece of content live, and UMG may someday, if they haven’t already, enjoy sales of Tom Jones CDs, DVDs or MP3s because a surfer heard the song on One Thirsty Kitty and fell in love with it. Apparently they are also now allowed to use the page OTK resides upon for advertising purposes. It’s a clever compromise and it benefits all three parties.

“Your video is still live because UMG has authorized the use of this content on YouTube. As long as UMG has a claim on your video, they will receive public statistics about your video, such as number of views. Viewers may also see advertising on your video’s page.”

Well done, YouTube Content Identification Team, and I sincerely mean that. This is progress.

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Oh the Doo Dah Canada Day

by admin on July 1, 2008
in Canadiana

canada day graphics 05As all my clients are American I can’t exactly kick back, relax and swell with pride today. As usual, there’s a lot of the old online marketing to do. But I do want to mark the occasion here on the blog and wish all of my Canuckian readers (and those Yanks who suffer from poutine-envy) a lovely Canada Day. Here are a few spellbinding facts I dug up for the occasion…

  • Canada is the second largest country in the world, with 9,971,000 square kilometres of land.
  • The baseball glove was invented in Canada in 1883.
  • With only three people per square kilometer, Canada has the fourth lowest population density in the world.
  • The world’s smallest jail is believed to be in Rodney, Ontario, Canada. It is only 24.3 square meters (about 270 square feet).
  • Canada has the ninth biggest economy of the world
  • According to the United Nations Human Development Index, Canada has the highest quality of life in the world.
  • Contrary to popular opinion, Canada does not own the North Pole. In fact, the North Pole is not owned by any country.
  • Canada is the world’s eighth biggest trader.
  • Of all of the world’s producers of natural gas, copper, zinc, nickel, aluminum, and gold, Canada is in the top five.
  • Canada is the fifth largest energy producer.
  • Canada has the world’s highest tertiary education enrolment.

Alright, alright – one at a time. We can’t take you all at once. Be patient, and one day maybe you too can be lucky enough to call yourself a citizen of the mighty country that invented basketball, the electric light bulb, the electric range, the electron microscope, standard time, the television, the telephone and the zipper. Have a doozy, and let’s keep the boating deaths to a minimum this year, OK?

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Monday’s Quotelet: Puppy Night in Canada

by admin on June 30, 2008
in Animalistic, Canadiana

rhubymapleleaf
Rhubarb’s first boat ride and first Canada Day were negatively overshadowed by the fact that Dave was the first mate.

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Wednesday Wadio: Coldplay’s ‘Lost’

by admin on June 25, 2008
in Wednesday Wadio

Very happy to report that I spent a good hunk of the weekend on the boat which is now in the water, on a working lift and attached to a sturdy dock. It was a painful odyssey but one we have to repeat each year or until a lot of money is invested in a more automated launch system. The pontoon boat (PyeSeas 2)’s stereo has an input jack perfect for an iPod, and there was much wave bobbing done in time to Coldplay’s new album, Viva La Vida.

Although they’ve become hugely popular internationally, like some kind of U2 for the next generation, I will always have a bit of a soft spot for Coldplay as I was a very early adopter and evangelist for the band. I’d never gush about them today the way I did 8 years ago as I have my indie-dignity. Not to be confused with Indy-dignity which I realize is a bit of an oxymoron. My favorite song off the album so far is “Lost”, and although there’s no proper video for it you can watch Chris and the boys performing it now in Barcelona while he dances around like one of the Thriller zombies on methamphetamine.

[youtube]https://www.youtube.com/watch?v=tqwRWaDw6Ig[/youtube]

Listen to the recorded studio version here, and if you’ve already purchased the record tell us what you think. My take is that’s it’s an unexpectedly solid piece of work and in the last week it has sold over 300,000 physical CDs and become the best selling album in iTunes’ 5-year history – not that being solid really has anything to do with what the flocks of sheep decide to buy. The band’s puzzling choice for a first single, Violet Hill, is about as enjoyable to listen to as Freddy Kruegar defacing a chalkboard, but dittys like Strawberry Swing, Yes and 42 more than make up for it.

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The Office: The Canadian Version

by admin on June 24, 2008
in Canadiana

Slowly, slowly we’re improving our lot around these here parts. The weekend before last Janet, a neighbor and I cleared out on of the basement room, which is actually about 80% “finished” (drop ceiling in place, drywall and mudding done, painted) with the exception of carpeting. We then proceeded to turn it into an office, complete with a wireless printer and two separate business landlines for Janet and myself, and I’m beyond happy that we did so.

Above my desk there’s a photo collage I made last year one day when my internet was out. It’s a Concord collection featuring high school friends only, and using my new printer I plan to make “Best Buddy” and family versions. To the right of the window is the “Gord Wall” where I’ve hung some of my Dad’s plaques and accreditations and I gaze up at it whenever I feel my attention span waning. His inspiration for going back to school? My Mom getting pregnant with me. The man went from a steel mill monkey to a marketing executive with a college degree in a little over a decade and is my professional inspiration.

IMG 1923

For several years the room had been crammed with a disassembled pool table, furniture and a ton of other things no one had gotten around to dealing with. We cleared out the adjacent utility room, put in shelves there to make better use for storage, consolidated and moved everything out and then set up what is turning into a pretty sweet space. The couch you can see is a big pullout so the room will eventually serve double-duty as a guest room. We don’t like to confine elderly relatives or anyone above the age of 40 to the Winchester. So you can breathe a sigh of relief, Sully. I wish I’d taken “before” pictures as the transformation is complete and amazing. Above you can see my little corner of productivity and below you’ll gasp in awe at Janet’s. This is where the magic happens and the Pye siblings bring home the bacon.

IMG 1924

The rug is comprised of these floor tiles we found at Canadian Tire and I am picking up another batch today I ordered so that we can finish off the entire room. We were only able to do half as they didn’t have enough in stock. Sam the neighbor who now works with me will be setting up the right hand desk this morning which is actually the other half of mine until he gets his good one from his old place in Ottawa. The window looks out onto the lake and the air which drifts in and then gets distributed by the fan is good for the brain.

IMG 1925

It’s a big space so there shouldn’t be a problem with background noise if we’re both on the phone at the same time. Notice our office assistants and particularly Shepherd’s new anti-bark shock collar which is like the size of a car battery. I have since removed it as it seems to have served its purpose rather quickly. There’s definitely no danger of Shep becoming a Spiderman villain, to put it mildly. The middle of the room is currently reserved for DVDs, a dog bed and some EZ-chairs. We may eventually put a TV and a conference table in here as well. Lotsa room.

IMG 1926

And of course everyday after lunch we break for a rousing game of “Shepherd Checkers”. The blue chair you see above is Boss’ favorite and I moved it in near me especially for him. The room stays nice and cool so the puppies love it and the rest of the basement looks great as we sorted, cleaned and consolidated it all at the same time. This time next year I think it’s safe to say that the large room outside of the office will be carpeted, ceilinged, wired up and playing host to a home theater, dart board, bar and an inter-family lake pool league. It’s coming together. Slowly, slowly catchy Rhuby.

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